ROOT & LEAF
A CONCEPTUAL HERBAL WELLNESS BRAND
The goal was to create a cohesive identity that feels calm, natural, and approachable while standing out on shelf. I designed the logo, visual system, and a series of packaging applications, using botanical-inspired illustrations, earthy color palettes, and soft typography to reflect the brand’s focus on balance and relaxation.
The final system translates consistently across multiple products, creating a unified and recognizable brand experience.
FROM SEED TO SYSTEM.
A PEEK INTO THE PROCESS
Logo Sketching
Digital Logo Sketching
Preliminary Logo Development
Final Logo System
Preliminary Packaging Design
Loose Leaf Tea Bag Development
Tea Bag Box Development
Bottle Design