Kinross and &Isla are two distinct cashmere brands designed for entirely different audiences. Kinross targets a mature, sophisticated woman, focusing on timeless silhouettes, neutral palettes, and understated luxury. &Isla, on the other hand, is built for a younger luxury consumer, using bold color, playful styling, and a more expressive visual identity.

Through my work at L&L, I managed and designed content for both brands’ social channels, helping shape how each brand showed up digitally. I translated their identities into distinct social content—keeping Kinross refined and understated, while bringing a more vibrant, playful energy to &Isla—occasionally contributing to the strategy behind how each brand engaged its audience.