REIMAGINING YOUTH SPORTS ENGAGEMENT.

NXT Sports Org is a conceptual, community-focused initiative designed to get kids outside and active through sports. This project explores how design can encourage movement, build confidence, and foster connection among youth.

I developed a cohesive brand identity and applied it across multiple touchpoints, including a mobile app prototype in Figma, a welcome kit featuring collectible trading cards, a billboard campaign, and supporting brand assets. The process was guided by research, moodboarding, and iterative concept development.

Interactive Figma Prototype